How to Prepare Ecommerce Site Content for Launch
Various factors can take a replatforming project from a smooth ride to an unexpected halt. Yet, in our experience, the content implementation phase is often among the top culprits.
Why? Because while the technical side of things is usually thoroughly planned out, the content side gets left to be figured out when the content implementation stage begins. Then, as the technical development gets ready to launch, there’s a mad (read: stressful) dash to address the content.
Here's how your team can make a content migration plan early – and keep your project on time and budget.